It’s been a while since I posted but since my trip to Oslo has been so inspiring I had this awesome urge to share!
Invited by the Norwegian Consulate to attend the Fushion Show in Oslo (August 28-30) celebrating fashion, art and music by redefining the creative standards through innovative performances revolving around fashion.
Our first stop was at the LMN Gallery showcasing ESP/Morie Fashion paired with innovative artwork and interactive models in motion.
After taking the reins of a 60-year old outerwear factory at Økern in Oslo in 2015, designer and entrepreneur Elisabeth Stray Pedersen established her label ESP. Ever since, the brand continued to develop the factory’s signature style, which was iconic blanket coats in pure wool, besides creating new designs. ESP utilises the finest Norwegian lamb’s wool from freely walking crossbreed sheep in the highlands around Gol in Norway. The wool is Nordic Eco labelled and their fabrics are Woolmark certified.
Founded by Creative Director Charlotte Fische and Head of Design Linn Sannes Brevik-Ribeiro in 2016, Moiré is the offspring of Oslo based Moiré Fashion Agency.
The brand speaks to the modern minimalist who wants to embrace their inner maximalist – with a strong focus on keeping it elegantly feminine. Totally opposed to the use-and-discard mentality, the brand is built upon a mutual wish for more tailored clothing, one-of-a-kind details and high-quality textiles.
Moiré loves storytelling and the design process is a significant part of the small but highly curated collections. Every season is a result of a creative development that often involves a range of different designers and artists.
Tonje Plur is a womenswear designer and artisan based in Oslo/Norway. She combines social and geographical references with a variety of craft work and designs, making her collections a visual reaction to the present time.
Avenue is a woman’s and menswear brand founded in Oslo, Norway by Ingvild Abrahamsen, Gustaf Gyllenhammar and Espen Follestad. They showed their first collection in 2015 for Autumn-Winter. With a long background in music, design and textile production, they are creating clothes highly influenced by their music references. They specialise in high quality garments with natural fibres and make distinct design suitable for everyday comfort.
Established in 1997, Cathrine Hammel is an Oslo-based fashion brand, producing new collections based on a variety of themes each season. The team consists of designers, a garment specialist, tailors, a production manager and a creative director working closely together to create elegant clothes that are meant to be worn in the real world. The clothes are laboriously altered to fit a progressive lifestyle, whereas the boundaries between work and pleasure collide into one single entity. Each garment reflects a Scandinavian way of living and its democratic ideals: Gender equality, a sustainable approach to the environment, social cohesion and a balance between life and work. Cathrine Hammel is a modern wearable fashion brand, catering to open-minded people, who recognize quality and durability as the most sustainable approach to fashion.