As Creative Director and Founder of Design Works International, a “lifestyle” design studio located in the heart of NYC, where we are known for our work in trend analysis and presentations, textile and surface design, product and design development, print/color direction and color palettes, graphics and brand/rebranding.
My objective is always to help companies reach the next level of design. I want life to be easier for in-house designers and teams, and I want to see their customer base and consumer loyalty grow.
As of 2011 I have served as design director of HGTV HOME,
the consumer and home products arm of the most watched lifestyle cable network where I oversee the brand’s design direction and image. Working closely with licensees, I play a crucial role in project conception and trend analysis to ensure style and product development integration across all product channels. I have also represented the HGTV HOME brand as an on-air trend personality.
Because of my work, I’m often invited to speak at industry conferences and design colleges about trends, and product and design development today. But if you’re interested in speaking with me about a project, feel free to call me for an informal chat. We are currently celebrating our 25th year in business at Design Works International.